TikTok is introducing a new feature that enables them to reduce the quantity of AI-made media appearing in their feeds. This move comes as the platform revealed that it currently hosts more than 1 thousand million AI videos.
Trial and Implementation
The new functionality is being tested over the coming weeks before a full-scale rollout. This advancement comes amid a increase in AI-generated material, fueled by emerging content generation software.
AI Proliferation Online
Studies have shown that nearly a tenth of the most rapidly expanding channels on another major platform only show AI-generated videos. A large amount of this output is considered “AI slop”, a label for substandard, mass-produced content that is frequently absurd or bizarre.
“We know from our community that many people like content created using AI tools, including AI artwork to science explainers, and we want to give people the power to adjust the amount of that, depending on their own preferences,” stated a spokesperson.
Scale of AI Content
TikTok announced that there are now over a billion videos on its service tagged as AI-generated. Overall, more than 100 m pieces of content are added to the service each day, making AI content a minor percentage of its complete catalog.
How to Adjust Settings
Users will be capable of reduce or increase the amount of AI-generated videos they see by opening the topic control setting in the app and selecting “AI-generated content”. Other topics that can already be modified under the filter encompass politics, style, beauty, and dance.
AI Disclosure Rules
Its rules oblige users to label lifelike AI-made content, and it forbids malicious deepfakes of public figures or critical incidents. Any authentic-looking AI-generated clip that is unmarked can be taken down under its community policies.
Furthermore, the service will now add an artificially created tag to content produced via its own AI tools, or detected by an industry-wide initiative for identifying AI-generated material. This step is aimed to help prevent users from attempting to bypass the disclosure requirement.
Responsible AI Funding
TikTok is furthermore introducing a $2 million educational fund for specialists and institutions to produce educational content about responsible artificial intelligence. This program will support non-profit groups specializing in teaching computer science.
Moderation Strategy
TikTok has justified its content review process, during debate over proposals to make redundant a large number of review team members in Britain. The company is set to cut a significant number of roles in its content moderation department in its British office, with labor groups and digital protection specialists expressing worry that staff are being displaced by AI moderation.
A company official explained that staff-based oversight would continue to be important, but AI can protect employees by eliminating the most harmful content ahead of it gets reviewed by staff. The company announced a significant reduction in shocking and graphic content reviewed by human moderators over the previous year due to the use of its automated systems.
“We think that it’s essential to balance staff and AI to ensure user safety,” the executive stated. “We’ll have staff as part of that process, but we additionally believe it’s highly necessary to minimize viewing of harmful content as quickly as possible, which is where a significant AI assistance is making a difference process content quickly.”
